Black Friday 2026 will be held on Friday, November 27. Retailers are already advertising some early deals, but the main event is expected to bring discounts across categories including technology, home goods, personal care, toys, clothing and footwear. Cyber Monday follows on Monday, November 30, with further offers, particularly on technology and electronics.
Interest in the sale has grown in recent months, according to Google Trends searches cited by El País Escaparate. The event takes place both online and in physical stores, though it has a particularly strong presence in e-commerce. Some retailers may also offer limited discount codes, personalised deals and benefits for subscribers.
To shop more carefully, EL PAÍS Escaparate recommends checking a product’s price history and comparing offers across stores before buying. Tools such as Keepa can help track prices. Shoppers can also set a spending limit, check whether a coupon can be added at checkout, and account for delivery charges before placing an order.
The publication also advises prioritising items that are genuinely needed, separating essential purchases from those that can wait, and considering retailers’ own-brand products. Checking payment methods and the information required at checkout is another way to review a purchase before completing it. Buying Christmas gifts in advance can also help shoppers avoid leaving purchases until later.
Among the products that attracted interest from EL PAÍS Escaparate readers during the previous Black Friday were a V16 emergency car light, wireless headphones, a steam iron, sunglasses, a jacket, an electric toothbrush, trainers and face moisturiser. The article notes that some of these products had discounts as of November 4, 2026.
The article also identifies smart devices, connected-home products, small appliances and wellness items as categories expected to draw greater interest this year. For subscribers to e-commerce services, membership may include benefits such as faster or free delivery and access to selected deals; the specific benefits depend on the platform.
Sources: El País Portada.